This post is going to serve as the foundation for my college project as well as the actual new business website for Mason Home Services. This business was truly started almost 8 years ago in a different state with a different name. After a few years of personal mistakes in the real estate industry flipping houses, I found that my true passion was managing projects for others that they either do not have the time or knowledge to complete. The company has now evolved to 3 separate crews operating all over the state of Iowa. Every individual task of starting the business to the actual operation of the business I have had to learn personally, be that through classes, online certification courses, or through mentors. It has been an uphill battle, but I truly feel that learning these aspects of business operations myself were the best way. For me, it was the only way.
Now, for my college course. For the final project I am going to use the company Nike. Nike has been a company that I have been a consistent customer of for as far back as I can remember. I always wore their shoes, shopped on their apps or website, and more recently, purchased my wife and I matching sweat suits with the crispy, famous, Nike logo embroidered on the chest and thigh.
The product I want to take into consideration would be an app for completely customizable Nike shoes, allowing one to create and customize a shoe to their exact liking. That would be the logo location, colors, personalized embroidery, etc. Furthermore, it would be any style of shoe i.e. Kobe Bryants, Air Max 90’s, Air Max 270’s, etc.
The purpose of the research would be simple and straightforward, determein what custoemrs want and need in regads to customizing Nike shoes. Furthermore, there needs to be a clear understanding if there is a strong demand for a feature like this. When it comes to the actual collection of data, it would be through 3 different outlets; Focus Groups, Social Media Polls, and Surveys. In focus groups we would simply put together multiple, small groups of people and discuss what they think of having the option to completely customize their shoes and if so, what feature they would want to have. The surveys would be simple questionnaires given online. These questionnaires would ask individuals about the level of interest they would have in customizing shoes, how often they would use something like this, and how much they would be willing to pay extra for the option to customize. With our social media polls, we would utilize platforms like Facebook and X to ask 1 simple, quick question to an age group to see exactly what people prefer. Asking 1 question with a poll makes the poll more likely to be taken by individuals within that age group.
The primary goals of the research would be simply to find out how interested people are in being able to create their own shoes. We would next want to find out what features they would prefer are available for this. After that, we would want to know what type of premium they feel would be satisfactory to add to the shoe retail price for this option to customize. Lastly, as far as primary goals of the research, we would want to gain an understanding of what makes people decide to purchase customized shoes. That could be feeling unique, wanting to see what their personal creation looks like, or other things. Non-primary goals of the research would be if different groups of people (age, gender, etc.) have different preferences when it comes to shoes. Also, to possibly find out what would stop a consumer from buying shoes that are or could be customized.
Leave a Reply